Magnus Ivansson

Creative

ivansson@gmail.com

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Some examples of white lies

My hamster has escaped and eat wires. Have to go!

My momÕs car broke down on a big main road and she needs my help. Sorry, have to go!

Oh my good, there are some UFOs downtown. See you later!

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A triple rainbow on the other side of the town. Got to go!

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A friend got double salaries and invites me on a shopping spree. Bye bye!
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The chimney sweep is locked out on my roof. Need to help him, bye bye!

Chlamydia Monday - The white lie

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Interactive, Mobile

Every year on a particular Monday in September it's "Chlamydia Monday". Where you get the opportunity to do a drop-in-test for free. The brief was to encourage as many people as possible to do a test.

The insight is that it might be a bit "embarrassing" to ask your boss that you need some time off for a chlamydia test. Therefore we created a service where you could order a "white lie" to your mobile phone. For example an angry MMS from your mom that the car broke down and she needs your help NOW. The message was delivered at a specific time when you had to go.

Results: 35% more visitors this year.